5 Best AI Copywriting Tools in 2024
Unveiling the Reality of AI Copywriting: Capabilities, Tests, and Tools
AI copywriting tools can write all your content for you, at a fraction of the cost, in a fraction of the time!
And the content is so good, you can’t even tell that it wasn’t written by a real person. It is also completely original, AND optimized for SEO. At least, that is what AI copywriting tools claim to be capable of… But can they really do that?
Can you hand over your content generation to a computer and can AI replace human copywriters?
To find out, we tested some of the most popular AI copywriting tools to see exactly what they can do, and find out which tools are the best AI copywriting tools.
We also cover what AI copywriting is, how it works, and what AI copywriting tools claim to be capable of. We also cover what we found in our tests, and the best ways for human copywriters to leverage AI to their advantage.
Here are the tools that we tested to find the five best AI copywriting tools:
The Current State of AI Copywriting.
In recent years, particularly since 2020, there has been tremendous progress in the development of AI copywriting software and tools.
There are now dozens of AI copywriting tools that promise to do everything from optimizing your content for SEO and writing unique product descriptions, to creating video scripts, social media posts, and writing entire blogs for you!
So, what is AI copywriting, exactly, and how does it work?
Let’s take a quick look:
What Is AI Copywriting and How Does It Work?.
AI copywriting tools use machine learning and natural language processing to generate copy that fits a particular format, style, and tone.
Machine learning is how artificial intelligence algorithms ‘learn’ by processing massive amounts of data and finding patterns in that data. It then uses that data to generate content that it calculates as being a statistically probable result, based on the inputs given by the person using the software.
Machine learning has allowed AI software to learn how to mimic and produce written content that is remarkably close to natural, human language patterns.
What Can AI Copywriting Software Do?.
AI copywriting tools are built to generate content for everything from product descriptions, social media captions, and ad copy, to website landing pages and long-form blogs and articles.
The most common features and content types include:
Website landing pages, sales pages, and meta descriptions
Social media post captions, hashtags, ad copy, bios and video scripts, and titles
Blog post titles, outlines, introductions, conclusions, and complete blog posts
Article and blog summaries, content expansion, and rephrasing
Product descriptions for e-commerce, product features, and benefits lists
Email copy for sales emails and email marketing campaigns
Many AI copywriting tools promise to produce high-quality content, that is indistinguishable from content written by humans.
They also promise that it will be grammatically correct, plagiarism-free, and optimized for SEO and sales conversions. All in just minutes, with minimal input from you, and at a fraction of the cost.
So, can you use AI to take care of all your content writing tasks?
We’re not entirely convinced. Copywriting is a complex and nuanced process, that involves a lot more than keywords and readable, ‘human-sounding’ text.
Good copywriting and content marketing are the cornerstones of successful digital marketing, regardless of the channels you’re using or the nature of your business.
With so much riding on your copywriting and the quality of your content, it’s hard to imagine handing it all over to AI, when the risks are so high.
However, the potential rewards, in terms of the promised efficiency, high quality, and low cost, are certainly appealing!
To find out exactly what AI copywriting tools can do, we have tested some of the best premium and free copywriting tools on the market:
5 Best AI Copywriting Tools.
1.GlobalGPT.
GlobalGPT is one of the most competitive AI writing tools on the market, offering extensive support for models like ChatGPT-4/3.5, Claude, midjourney, suno, and perplexity. These capabilities make it highly effective for a variety of writing tasks such as:
Blog articles (from outlines to complete articles)
Social media posts, ad copy, and profile bios
Product descriptions and features lists for e-commerce
Google ad copies
SEO meta descriptions and titles
Website copy for marketing pages and sales pages
When we tested GlobalGPT, we were particularly impressed by its precision and fluency!
While the content might require some tweaks to fully meet specific needs, the naturalness and persuasiveness of the output were truly convincing.
Here is an excerpt from a blog post about "email sender reputation" that we asked GlobalGPT to write for us:
"There are several measures you can take to enhance your email sender reputation. The most crucial is to provide high-quality content to your recipients. This means avoiding spammy keywords and phrases, sending emails regularly, and ensuring that your email content is relevant and valuable to your recipients." ~ Written by GlobalGPT
Sounds pretty good, right?
Other features we liked include the ability to set the tone of the content, support for multiple languages, and the grammatical correctness and uniqueness of the content generated by GlobalGPT (we confirmed this with Grammarly’s plagiarism checker!). You can also add multiple team members to collaborate on projects within GlobalGPT.
However, we found that GlobalGPT tends to repeat itself when producing long-form content and sometimes includes irrelevant paragraphs. These issues can be easily addressed during the proofreading and editing of the content.
Overall, we were impressed with the quality of the content produced by GlobalGPT. Although it requires some careful editing and fact-checking, the content is well-written and compelling.
GlobalGPT's Pricing:
Trial: Free (no credit card required)
Standard: Flexible monthly pricing starting from $1, pay-as-you-go
Enterprise: Custom pricing based on monthly usage
Website: GlobalGPT
2.Jasper.
Jasper (formerly known as Jarvis.ai) is one of the most comprehensive premium AI copywriting tools available. It uses GPT-3 and can generate some pretty impressive content!
aper can create content for just about everything, including:
Blogs (from outlines to complete articles)
Social media posts, ad copy, and profile bios
Product descriptions and features lists for e-commerce
Google ads
SEO meta descriptions and titles
Website copy for landing pages and sales pages
When we tested Jasper, the thing that stood out the most for us was how polished and well-articulated the content sounded!
It wasn’t by any means a piece of content that could be taken and used as-is, but the usable parts sounded really natural and convincing.
This is an excerpt from the blog post on ‘email sender reputation’ that we asked Jasper to write for us:
“There are a number of things you can do to improve your email sender reputation. The most important thing is to focus on delivering high-quality content to your recipients. This means avoiding spammy keywords and phrases, sending emails regularly, and ensuring that your email content is relevant and valuable to your recipients” ~ Excerpt from a blog post by Jasper
Sounds pretty good, right?!
The other stand out features that we liked included the ability to set the tone of the content, it is available in multiple languages, the content Jasper generates is grammatically correct and unique (we ran it through Grammarly’s plagiarism checker to be sure!), and you can add multiple team members to collaborate on projects within Jasper.
On the downside, we found that Jasper tended to:
Repeat itself when producing long-form content, with consecutive paragraphs that were almost identical.
Include the odd non-sensical and/or irrelevant paragraph in otherwise logical content
Produce very specific statistics and numbers, with no citation or reference so there was no way to check if they were true or not.
Embellish content with that wasn’t necessarily true. For example, it added bits about being vegan and cruelty-free to a product description for eco-friendly soap.
However, these issues can be easily remedied when you’re proofing and editing the content.
Overall, we were impressed with the quality of the content Jasper produced. It needed some careful editing and fact-checking, but the content was well-written and compelling.
Jasper’s Pricing:
Free Trial: 5 days (credit card needed)
Starter: Flexible monthly pricing, from $29/2 000 words to $499/990 000 words, and custom pricing for 1M+ words per month
Boss Mode: Flexible pricing, from $59/50 000 words to $279/290 000 words per month, and custom pricing for 300 000+ words per month
Website: jasper.ai
3.Writesonic.
Writesonic is another hugely popular GPT-3 based AI copywriting software. Writesonic offers several different tools, as well as content generation.
The content types you can create with Writesonic include everything from ad copy, social media posts, and website copy to blog post outlines, SEO meta descriptions, and YouTube video scripts.
The dashboard is organized so that you can choose the type of content you want to create, and then choose from relevant tools and templates.
One of Writesonic’s features that we found particularly useful is Content Rephrase. You can copy any text into it and it will re-word and paraphrase it for you.
This is really useful if you already have something that contains all the facts but doesn’t read well, if you need a re-worded and unique version of the same thing for a product description or if you want to emulate a competitor’s copy without plagiarizing it.
We found that Writesonic worked better for short content, and were particularly pleased with how it generated creative and emotive product descriptions, like this one for an all-natural soap:
“Made with natural ingredients and pure essential oils, Mint and Lime soap bars are vegan, cruelty-free, and contain no SLS, parabens, or palm oil. The combination of peppermint oil and spearmint extract helps to keep your skin feeling refreshed with a cool tingle. These mild soaps are perfect for sensitive skin and the coconut oil helps to gently cleanse the skin by removing excess dirt without over-drying” ~ Product description by Writesonic
On the other hand, we found that Writesonic:
Produced inconsistent results, some of which were completely irrelevant
The blog outline feature was a bit awkward to use and didn’t let you customise enough at each step in the process.
Social media templates were limited to LinkedIn posts and YouTube ideas, outlines, intros and descriptions
The number and type of templates were limited.
Overall, Writesonic was easy to use and it generated usable short-form content, which didn’t need a lot of editing to be ready to go.
Writesonic’s Pricing:
Free Trial: 10 credits (no time limit), 1 user seat
Basic: $15/month for 100 credits/up to 50 000 words, 1 user seat
Professional: $45/month for unlimited credits, 1 user seat
Startup: $45/month for unlimited credits, 2 user seats
Website: writesonic.com
4.Hypotenuse AI.
Hypotenuse AI is one of the best free AI copywriting tools available! It uses NLP and machine learning to generate content, which is focused on three main content categories – product descriptions blog posts and ads, and social media posts.
It is very easy to use and the way it is laid out helps you give the right inputs to get the best content from it. It is set out so that generating content is a step-by-step process, with simple inputs and edits along the way.
We found Hypotenuse AI’s blog generator to be one of the best we tried. It produced clear, concise, and, most importantly, relevant content.
It also built the blog post with headings and paragraphs so that the final product was structured and showed a logical progression from introduction to conclusion.
Hypotenuse AI gives you options to input more detail than many other AI copywriting tools do, including keywords, categories, and specific audiences. This helps it to produce content that meets your needs and does not need a great deal of editing before you can use it.
On the downside, we found that Hypotenuse AI:
Had a limited number of templates and content types to choose from.
The level of detail/number of inputs required made it a little more time-consuming to use than some of the other tools we tested
Our overall impression of Hypotenuse AI is that while it doesn’t have a huge number of templates to choose from, the ones it does have work really well.
Their selection covers everything you need (product descriptions, social media posts, ad copy, and blog content) for essential e-commerce and content marketing.
Hypotenuse AI’s Pricing:
Free Trial: 7 Days
Starter: $29/month for 75 credits for product descriptions, 20 blog posts, unlimited ad copy
Growth: $59/month for 500 credits for product descriptions, unlimited blog posts, unlimited ad copy
Enterprise: Custom pricing for unlimited blog posts and ad copy, custom AI model tailored to your brand voice and custom platform integrations and data mapping
Website: hypotenuse.ai
5.Copy.ai.
CopyAI is one of the most diverse AI copywriting tools available. It uses GPT-3 and offers a huge selection of templates, for everything from blog outlines and ideas, social media content, and email marketing copy, to website copy, case study templates, and video content.
CopyAI also offers a range of writing tools and start-up tools for everything from brainstorming your company motto to refining your target audience.
The things we didn’t love about CopyAI were:
The quality of the content generated was quite inconsistent. Some of it, especially short texts like product descriptions and social media captions, was good enough to use with little to no editing but others were more or less gibberish or fluently written but not relevant.
Input options were limited, so you couldn’t always provide enough information to get the results to be more relevant.
The layout wasn’t as user-friendly as some of the other tools we tested
While the results were often somewhat hit or miss, the odd result was just hilariously random – like this company motto it suggested for us (Peer to Peer Marketing):
Overall, CopyAI had a lot of interesting and useful features, and the majority of the content it produced for us was usable if we edited it a bit.
It was useful for things like product descriptions and other short texts, and it required less input from us than some of the other AI copywriting tools we tested.
CopyAI’s Pricing:
Free Forever: 10 credits per month
Pro: $35/month, unlimited credits
Custom: Custom pricing, billed yearly
Website: copy.ai
Pay-as-You-Go:
Top Up from Just $1 Balance Never Expires
All-in-One: Access All Models in One Place
AI Total Data Privacy
Unlimited Usage Limitation
Accepts Fiat and Crypto Payments
Will AI Copywriting Tools Replace Human Copywriters?.
Having tested more than ten of the best AI copywriting tools to create content for multiple use cases, we can say with some certainty that AI will not be replacing human copywriters any time soon!
As you can see from the results we shared above, even the best AI copywriting tools do not (yet) produce ready-to-use content that doesn’t need to be edited, fact-checked, and augmented by a human copywriter.
This is especially true for long-form content, but even short and simple texts need to be proofread, edited, and sometimes re-worked entirely before they can be used.
While the content may look and sound like it was written by a human, that doesn’t mean that the content is good content that is valuable for your content marketing and your brand.
So, if AI copywriters can’t take over your content generation completely, what CAN they do?
Having used several different tools to create a variety of content types, we concluded that AI copywriting tools will not replace human copywriters, but they will change the way we tackle the writing process.
We cant leave all the copy to AI, but we can use it to generate the basic text for some applications. From our tests, it seems that the best tasks to use AI copywriting tools for are:
Short, simple texts or writing the paragraph when you’re stuck
Product descriptions, features and benefits lists
Blog titles and outlines
Simple ad copy for short Google/social ads
Basic social posts and captions
SEO meta descriptions and titles
Keyword identification
Additionally, you can use AI copywriting software to elevate your copywriting and improve your efficiency.
Here are some of the ways you can leverage AI to your advantage as a copywriter:
How to Use AI Copywriting Software to Your Advantage as a Copywriter.
AI copywriting tools can make your life as a copywriter much easier if you use them to help you write, rather than to write for you.
Essentially, you can have AI do some of the grunt work so that you can use your time to focus on finetuning your copy and producing truly great content.
Here are eight ways to do that:
1.Use AI for the Right Writing Tasks.
Not every piece of writing needs to be amazing. Often, writers capable of writing truly epic content have to spend a large portion of their time writing things that do not require a huge amount of skill or expertise.
If that is the case, let AI produce several options for you, give them a quick edit and move on to the things that do need your big, beautiful, human brain!
Product descriptions, feature and benefits lists, themed social media posts for marketing events like Valentine’s Day… These are all time-consuming tasks that do not need to be done by you, on your own!
2.Optimize Your Copy with AI.
You can use AI to write your meta titles and meta descriptions or find ways to include your keywords in the body of your text. Some even do keyword generation for you. Wherever you can use a tool to speed up something you have been doing manually, it will be beneficial to you.
3.Use AI to Help You Rewrite Copy.
There are many, many instances where a copywriter needs to say the same thing, differently. Once or twice is easy, but it gets challenging when you have a find a unique way to write about the same item/brand/event for numerous different contexts.
AI tools to rewrite or rephrase copy are a great way to speed up that process while ensuring that the reworded copy does not get flagged for plagiarism.
4.Let AI Help You Get Unstuck When You Have Writer’s Block.
Every writer knows that there are times when you look at the sentence you just wrote and you have no idea what to write next.
Sometimes you know what you need to say, you just have no idea how to word it properly. Or you have so many things to say, that you can’t decide where to start.
No matter how hard you try, no matter how dedicated you are, the words just do not flow and you’re stuck.
AI can help you get unstuck! Letting AI write your next paragraph can help you get the ball rolling again. Even if it just shows you what you didn’t want to say, you will suddenly have clarity on what you do want to say.
Final Thoughts on the Best AI Copywriting Tools.
As the AI copywriting tools stand now, human copywriters still have an upper hand, and AI copywriting tools will not be replacing human writers any time soon.
That said, as AI coding improves and as computers become more intelligent, AI tools will most likely become a part of day-to-day life for most copywriters. In fact, if you consider the popularity of tools like Grammarly, they already have!
While the AI copywriting tools that we tested are not yet capable of producing ready-to-use content, or content that is of comparable value to copy written by a skilled human writer, they do offer some tremendously useful features that can help copywriters write better, and much more efficiently!
See Also
Free Mastery of Claude 3 Opus: An In-Depth Manual
Free Access to GPT-4: A Detailed Tutorial
AI Empowerment: Unleashing the Potential of ChatGPT
